SINGAPORE, 3 January 2024 – SHARP, the renowned leader in consumer technology, is making a groundbreaking foray into the beauty industry with the launch of the Crystaliq Skincare Series in Singapore. As the first brand of its kind to introduce a skincare line in Singapore, this unprecedented move represents SHARP's innovative marriage of cutting-edge technology with dermatological expertise, signalling a paradigm shift in skincare.

Crystaliq, the latest innovation from SHARP, designed and made in Japan, emerges as a response to the evolving skincare challenges caused by prolonged mask usage during the COVID-19 pandemic. Understanding the dynamic nature of skincare needs, SHARP embarked on an extensive research journey to perfect this innovative solution, acknowledging the existing beauty landscape while presenting a fresh perspective. The name "Crystaliq" itself, derived from Crystal + Liquid, embodies the aspiration for skin as clear as crystal, offering basic yet effective skincare for all.

Mr Woo Keat Chew, Managing Director of Sharp Singapore, said, “At SHARP, our commitment extends beyond delivering quality products to unwavering support for our consumers. Guided by the principles of sincerity and creativity, which form the essence of Sharp's company mission, we create products not only for their functionality but also to address social problems and take care of people's well-being. Crystaliq, SHARP’s first skincare series, designed and made in Japan, is a testament to our dedication to improving daily life, offering products crafted with care and precision. We are delighted to bring this product to consumers of Singapore, reflecting our enduring commitment to quality, innovation, and the pursuit of a better, more beautiful everyday life.”