SHARP Launches Crystaliq Skincare Series, A Breakthrough in Beauty Innovation Crystal Clear Confidence in Just Five Effortless Steps

SINGAPORE, 3 January 2024 – SHARP, the renowned leader in consumer technology, is making a groundbreaking foray into the beauty industry with the launch of the Crystaliq Skincare Series in Singapore. As the first brand of its kind to introduce a skincare line in Singapore, this unprecedented move represents SHARP's innovative marriage of cutting-edge technology with dermatological expertise, signalling a paradigm shift in skincare.

Crystaliq, the latest innovation from SHARP, designed and made in Japan, emerges as a response to the evolving skincare challenges caused by prolonged mask usage during the COVID-19 pandemic. Understanding the dynamic nature of skincare needs, SHARP embarked on an extensive research journey to perfect this innovative solution, acknowledging the existing beauty landscape while presenting a fresh perspective. The name "Crystaliq" itself, derived from Crystal + Liquid, embodies the aspiration for skin as clear as crystal, offering basic yet effective skincare for all.

Mr Woo Keat Chew, Managing Director of Sharp Singapore, said, “At SHARP, our commitment extends beyond delivering quality products to unwavering support for our consumers. Guided by the principles of sincerity and creativity, which form the essence of Sharp's company mission, we create products not only for their functionality but also to address social problems and take care of people's well-being. Crystaliq, SHARP’s first skincare series, designed and made in Japan, is a testament to our dedication to improving daily life, offering products crafted with care and precision. We are delighted to bring this product to consumers of Singapore, reflecting our enduring commitment to quality, innovation, and the pursuit of a better, more beautiful everyday life.”

The Crystaliq Skincare Series introduces a five-step skincare regimen featuring the Facial Cleansing Foam, Moisturizing Toner, Moisturizing Lotion, Moisturizing Cream, and UV Whitening Cream. Made in Japan, these products have incorporated double-active ingredients to provide optimal hydration and anti-inflammatory benefits. With a fragrance-free and colour-free formula, this series caters to all skin types for both men and women. At the heart of Crystaliq is the commitment to create a well-balanced skincare routine that blends functionality with daily comfort, seamlessly integrating into your skincare ritual.

Purify and Refresh with Facial Cleansing Foam

Start your day with the Facial Cleansing Foam, a gentle yet potent formula designed to remove dirt, excess serum and dead skin cells. This fragrance-free and colour-free cleanser is a powerhouse against acne, with active ingredients like isopropyl methlyphenol for bacteria-fighting and dipotassium glycyrrhizinate for anti-inflammatory benefits. Also infused with three moisturising ingredients – rosemary extract, soybean extract, and concentrated glycerin, the Facial Cleansing Foam will leave the skin with a refreshing and moisturised finish.

Hydrate and Condition with Moisturizing Toner

Following the Facial Cleansing Foam, apply the Moisturizing Toner, enriched with the hydrating heparin-like substance and dipotassium glycyrrhizinate for the active anti-inflammatory properties. This toner not only prevents acne but also serves as a conditioning elixir, creating a perfect canvas for the subsequent steps in the skincare routine.

Nourish and Protect with Moisturizing Lotion

Elevate your skincare routine with the Moisturizing Lotion, a crucial step for intense hydration. Tailored for dry or rough skin, this lotion goes beyond surface-level care. Enriched with dipotassium glycyrrhizinate, the emulsion lotion not only hydrates but also has excellent anti-inflammatory properties – leaving your skin nourished and shielded throughout the day.

Intensive Hydration with Moisturizing Cream

Continue the infusion of moisture with Crystaliq's fragrance-free and colour-free Moisturizing Cream. Packed with active ingredients like isopropyl methylphenol, dipotassium glycyrrhizinate and root extracts of Licorice

plant used in herbal medicine, this cream keeps your skin smooth and hydrated throughout the day while preventing acne and promoting overall skin health.

Ultimate Protection and Radiance with UV Whitening Cream

Complete the beauty ritual with the UV Whitening Cream – whitening care, wrinkle improvement and complete sun protection all in one. Infused with brightening niacinamide and a nanopowder-based formula, this SPF50+PA++++ UV Whitening Cream has a non-sticky formula and is water and sweat-resistant, ensuring long-lasting moisture without causing any discomfort. Enriched with anti-ageing components, this lightweight cream also actively suppresses melanin production, designed to address both preventative and existing ageing concerns.

With Crystaliq, SHARP has seamlessly blended innovation with skincare to create a holistic daily skincare routine for all. Experience new ways to feel beautiful with Crystaliq, as it sets a new standard for beauty in Singapore.

The Crystaliq Skincare Series is now available on SHARP CocoroLife estore, Asian Beauty X, and Beaubit, with prices ranging from $38.90 to $69.90. As part of the launch, SHARP has rolled out a limited-edition 5-in-1 set with complimentary gift box packaging, an ideal choice for the gifting season, retailing at only $259.