News & Events

Sharp 33rd Anniversary Celebration

Mon, 14/01/2019 - 12:15

Sharp Celebrates 33 years in Singapore at Suntec Convention Centre exclusively for our partners and staff, we celebrated together with honoured guests Mr. Yoshihiro Hashimoto, Head of President's Office, CEO, Asean Business, Sharp Corporation, Japan and Ms. Akiko Sugita, Director of Japan Creative Centre, Embassy of Japan, Singapore and Managing Director of Sharp Singapore Electronics Corporation, Mr. Seiji Hayakawa.

128 guests from major retail chains such as Best Denki, Gain City, Mustafa, Mega Discount, Audio House and Courts attended the event, as well as our business partners from the Business Solution Division. We kick-start the event with an opening speech by Mr Seiji Hayakawa detailing the long history of Sharp and the vision for the future by focusing on 8K Ecosystem and AIoT Technology.

 

Mr Seiji Hayakawa
Mr Seiji Hayakawa presents the opening speech 

 

Mr Yoshihiro Hashimoto
Mr Yoshihiro Hashimoto graced us with his presence on this joyous occasion and the guests were very much delighted by his story about Sharp Night, a weekly TV program that was sponsored by Sharp in Singapore from 1969 to 1981. Mr Hashimoto also took the opportunity to highlight the features of Sound Partner to guests 

 

Ren Ci
Mr Hashimoto and Mr Hayakawa presented a donation of 10 units of air purifiers with humidifiers to Ren Ci Hospital, our selected charity organization for the year of 2019. Ren Ci Hospital is a voluntary welfare organization established in 1994 that champions holistic care for low-income senior citizens

 

showcase reveal
New products were revealed in a dramatic way with a countdown video and the use of Kabuki system. A model in traditional Japanese Kimono was there to showcase our products to the guests.
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product showcase
The guests were very impressed by the true to life image quality of the 8K TV. Our special guest, Ms Akiko Sugita, Director of Japan Creative Centre, Embassy of Japan in Singapore, was there to witness the launch of our new 80” AQUOS 8K TV, AIoT Air Purifier and Ractive Air Cordless Vacuum Cleaner launch in Singapore.

 

Ms Akiko Sugita
Ms Akiko Sugita having her photo taken at the 33rd anniversary photobooth 

 

We took this opportunity to emphasize our Chinese New Year Promotional Campaign with the theme of “Bountiful Gifts and Prizes for All”. Each guest received a welcome bag containing a 33rd Anniversary limited edition tumbler with Bluetooth Speaker, Sharp Singapore Chinese New Year red envelopes and new product brochures. There was also a 45’’ TV lucky draw gift won by a lucky winner on that day. We concluded the event with a group photo in front of the Big Picture, which is a giant LCD Wall. Suntec normally charges approximately US$1200 per 5-second spot of advertising. SSC managed to negotiate advertisement on Big Picture free of charge. All major product categories were featured namely AQUOS 8K TV & Sound Bar, 5-Door Refrigerator, No-Hole Washing Machine, AIoT Air Purifier and Air Conditioner, Healsio Water Oven, Ractive Air Cordless Vacuum Cleaner, Interactive White Board, Multi-Functional Printer, last and not least Dynabook Notebook Computer. The advertisement was shown throughout the day before the event and on the actual day itself. Increasing Sharp brand exposure and left a lasting impression on the guests.

 

performance
Authentic Japanese dance performance and photo booth session were arranged

 

group shot
A group image with guests and colleagues to commemorate the event 

 

souvenirs
Each guest received a gift bag with our latest product offerings, red packets for the Lunar New Year and a speaker tumbler.