News & Events

Bunraku with Sharp 23rd Oct

Fri, 25/10/2019 - 15:51

Since March, the various departments at Sharp Singapore Electronics Corporation have been persistently planning for this momentous association with the Embassy of Japan, Singapore. Set to show 23rd October 2019 at the Drama Centre Theatre, National Library Singapore, this event is particularly significant in expanding the reach of Japanese culture in Singapore, as it will also be the first performance of Bunraku in Singapore.

Products on show at the arena are, the 8K Camcorder with Aquos 8K 80” TV, 8 Air purifier models of different special functions like humidification, mosquito catcher and AIoT smart app, 2 60”Aquos 4K TVs, 2 Dynabooks, Hair Dryer, 2 Interactive Whiteboards, Sound Partner and Multi-Function Copier. With a focus on Networking, the display of the products featured the models with our Sales department staff on standby to give interested parties information on any one of the products together with the demonstration of use. Spacing out of products around the area gives a gallery look to the overall. The Dynabooks were also used for registration of guests to demonstrate usage and expose the products to guests.

The 8K Camcorder is also used for filming exclusive content for our 8K screens in Singapore and will be shared with the Sharp subsidiaries as well in Dec 2019 once it has been edited in Japan. The shooting of this footage will take place at Singapore Botanic Gardens, Haji Lane, Orchard Rd, Merlion Park and Gardens by The Bay and National Library Bunraku events.

Featuring the 8K camcorder and 8K 80" Television exclusively on stands according to AMC guidelines.

The 8T-C80AX1X displayed with its special stand made according AMC guidelines. Featured with sound bar and sub woofer 8A-C31AX1

PN50TC1 interactive whiteboard is displayed here with the multifunction copier MX-5071 and the FP-J30E. Attendees
interact with them as their photos are taken, edited and printed on site.

In Takashimaya and at the Drama Centre Theatre,  a photo booth was set up for people to have their photos taken as a memory.
As a personalized gift, our guests get their photo printed on a folder by the MX-5071 multifunction copier

DB booth
The Dynabook PUR31U-BBB26 and PSZ10U-BBB23 are on display to show our venture into laptop solutions. With it is the IB-WX1
Plasmacluster hair dryer and IG-EX20B Plasmacluster ion generator 'Cube'. 

The IB-WX1 Plasmacluster Ion Drape Flow Hair Dryer and IG-EX20-B Plasmacluster Ion Cube up-close on display.

Mr. Seiji Hayakawa greets some of our guests and networks during the cocktail hour.

From left, Mr Jun Yamasaki, Ambassador of Japan to Singapore, Ms Grace Fu, Minister for Culture Community and Youth, and
Mr. Hajimei Watanabe head puppeteer in the show. 

Mr. Yoshihiro Hashimoto with the talented performers, masters of the craft of Bunraku posing with one of the puppets from the 

ministers pic
Also present at the cocktail session before the show were important figures of government and special guests from the public and private sector.

Many esteemed guests attended the preview and actual day shows. It was resoundingly successful event for JCC and Sharp 

Guests watching the video of Sharp technologies applied to various sectors.

One of Sharp Singapore member of staff in picture together with Mr. Yoshihiro Hashimoto.

It was a resounding success with our special guests enjoying themselves meeting with Mr. Yoshihiro Hashimoto and Mr. Seiji Hayakawa to learn about the brand’s vision for the coming year ahead. Our special guests were also presented with goodie bags containing a handmade gift from Japan and product catalogues.

We worked hard to promote our efforts and the event economically by keeping promotions digital with smart targeting on Facebook, Instagram and Google Ads. We optimized our ad formats to give viewers something enticing so that they would be excited about our brand products and about the event. During the time of promoting our event, we also strategically launched and marketed our products to the local market with strong branding messages and content.